With a down-turn in the overall economy, shoppers around the world are looking for better deals on the items they love to buy. Many big name brand retailers such as Banana Republic, American Eagle, Victoria Secret, Gap, Bebe, True Religion, and others liquidate their excess inventories and sell to discounters who send that same merchandise through the supply chain and these items end up in many non-traditional areas such as discount stores and discount websites such as http://www.myfashioncorner.com/.
The liquidated merchandise, the very same items that were sitting in high-end department or specialty stores, often ends up being sold at deeply discounted prices since the original sale from the manufacturer to the discounter was carried out at a fraction of the original price. It is not uncommon to see discounts of up to 75% off the original retail price. Can you imagine buying exactly the same luxurious cashmere sweater your fashionista neighbor bought at full retail for up to 75% less?
Obviously, such discounts are not seen favorably by the big retail chains, so they place conditions on the sale and distribution of the goods in questions. A common practice is to limit, by contractual agreement, the areas to which the liquidated goods can be circulated, thus helping preserve control of the brand and its authorized distributions. This method is often seen as one of the most desirable for the liquidators since it preserves the most control with regard to distribution of their originally manufactured product.
Another common industry practice when liquidating these name-brand items is to deface the product label in some way. Popular ways of defacing the label are lining out the brand name with a magic marker, cutting the label with a single scissor cut, and completely removing the label. All methods are practiced with about the same frequency and all are meant to do one thing: take away the ability for someone purchasing that item to return the name-brand item to one of the original retail stores and receive a credit or refund for a price greater than what the person returning the item originally paid. When buying merchandise of this nature from a retailer, it is obvious which defacing method has been applied, however it can be a little more difficult when buying from an e-tailer, or e-commerce website. Generally, good websites will indicate that the label has been defaced and indicate which method was used to deface the label.
In the end, purchasing discount merchandise of this nature can be a smart move, as it can allow the consumer to get a great bargain if they’re not too concerned about a slight mark or cut on the interior label. Other than these types of minor marks and cuts, the merchandise is generally free from all other defects and blemishes. Many would probably agree that the world is better when you don’t have to pay so much for the items you love.
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